Retail Expansion Efforts Selling More Dairy 

Author: Administrator | March 15, 2019

Retail Expansion Efforts Selling More Dairy 

With nearly 80 percent of milk still sold in retail outlets, the ADA North East’s retail team has been making strides in providing a positive experience for shoppers in the dairy aisle. 

Dairy Aisle Performance Program Coverage  

  • More than 10,000 retail stores in our market for milk purchasing 
  • Our retail team made 6,080 store visits

Dairy Aisle Revinvention - 2018 Highlights  

  • 175 stores received new signage, display and hygiene enhancements 
  • 105 new stores received yogurt dividers; Total stores to date: 728
  • Cheese pushers placed in 76 new stores; Total stores to date: 164

In less than a year, the ADA North East retail team:  

  • Added 102 retail stores in the Pittsburgh market
  • Began a partnership with Weis Markets, including visits to 66 stores
  • Added Redner’s Markets in February of this year


About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.