ADA North East’s retail teams continue to help stock store shelves to keep milk and dairy products readily available. In fact, since mid-March we have assisted dairy case managers by stocking nearly 90,000 dairy items! In addition, our retail teams are still planning new Dairy Aisle Reinvention installments to keep the dairy cases “shopper-friendly” even during these challenging times.
The Dairy Aisle Reinvention program incorporates merchandising techniques such as customized signage to highlight the real dairy in the dairy case; provides nutrition and product use ideas; and features dairy farm families in farm-to-table signage. Retailers report significant sales growth after program implementation.
Several New York retailers have been fitted for signage and graphics to help improve the look of the dairy cases and will be installed as state quarantine requirements allow.
Photo: ADANE Retail Team member George Quinnell helps local stores restock milk.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.