ADA North East launched a new dairy-centric recipe website – Savor Recipes – a year ago that connects with targeted consumers – people who love to cook or bake and who are looking for meal solutions and recipe inspirations. In its first year, the website has generated more than 405,000 page views, and its social media channels have garnered more than 19.2 million media impressions.
One of the key features of the site allows consumers to shop directly from the website with the retailer of their choice. This e-commerce option only allows consumers to purchase real dairy – NO IMITATIONS or substitutions of non-dairy choices – will appear as options!
Savor Recipes also offers more than 300 recipes, nearly 100 recipe how-to videos, 70 blog posts, four digital cookbooks, and a “recipe of the day” email sent to our subscribers. In May, we also launched a biweekly video series featuring influential food bloggers making our recipes that has already amassed more than 350,000 views on Facebook, Instagram and YouTube.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.