School Nutrition Directors Get Dairy Message at Big 30 Forum

Author: Administrator | May 15, 2019

Milk and dairy foods in schools were the focus of the Big 30 Forum – a program for school nutrition directors hosted by ADA North East this week. More than 30 directors for some of the region’s largest districts learned ways to “Supercharge School Meals” at the event at the Institute of Culinary Education in New York City.

By sharing important dairy nutrition messages with school decision-makers, more milk and dairy is offered to students to boost academic performance, and thereby continuing to increase sales. 

Speakers included: 

  • Maeve Webster, a nationally-known foodservice consultant focusing on marketing and innovation insight 
  • Top Chef Junior and Fuel Up to Play 60 kids 
  • Phillip Kurien, a brand strategist highlighting Pizza Marketing Research 
  • Chef Jeff Henderson, a celebrity chef, author, television host and inspirational speaker 

About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit