ADA North East health professionals recently facilitated a webinar for 50 registered dietitians from ShopRite, the largest retail grocery chain in the northeast, to provide how-to training for culinary demonstrations that highlight dairy. Retail insights show that product demonstrations can lead to incremental sales. The dietitians reach nearly 25,000 consumers each month through the retailer’s Well Everyday program, making them an influential resource for shoppers at the store level.
ADA North East enlisted former ShopRite dietitian and spokesperson Julie Harrington to lead the “Culinary Edutainment” webinar to promote dairy products in their in-store education efforts.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.