Hal Adams of Black Brook Farm in Shortsville, N.Y., was interviewed by WROC-TV in Rochester on Monday to explain how he and his wife Kerry are keeping their cows cool during the current heatwave. The interview came about after ADA North East pitched a story last week to the New York news media about dairy farmers’ efforts to help cows beat the heat.
The media and consumers continue to be interested as this is the fourth one-on-one interview about the topic. Others from last week included:
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.