Research shows that increased shelf space for dairy products in retail stores’ refrigeration cases boosts dairy sales. By providing a wider variety of choices from a clean, organized case encourages shoppers to spend more time and more dollars in the dairy aisle.
Increased space for fluid milk, yogurt and cheese also reduces lost sales from out-of-stock items, and creates room for growing segments like whole, lactose-free and value-added milks, as well as whole-milk yogurt offerings.
As part of ADA North East’s retail Dairy Aisle Reinvention (DAR) program that provides retailers with new merchandising techniques, customized signage, nutrition information, our team is actively working with several ShopRite, Price Rite, Foodtown and King Kullen stores throughout the region to increase footage in the dairy aisle. Whether stores are reorganizing or remodeling the dairy case to gain 6 feet of additional space, or if a new store installs 240 feet for dairy, sales increase.
Another DAR component is the Farm-to-Table campaign that helps make the connection with the farmers who produce the products. In New York, 87 stores feature local farm families, including ShopRite, Price Rite, Foodtown, Weis and King Kullen. In addition, 58 ShopRite stores feature the New York Grown and Certified logo in the dairy case, letting shoppers know that they are purchasing locally produced products.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.