To retain drive-through sales at Taco Bell during COVID-19, dairy checkoff helped Taco Bell develop to-go meal kits– each containing 11 ounces of cheese which is more than a large pizza.
Taco Bell also launched its first dairy-based beverage, the Pineapple Whip, whose recipe was developed with the help of dairy checkoff.
Also, with unemployed families on restricted budgets in mind, the chain offered free “Taco Tuesdays.” Visit one of the nearly 550 Taco Bell stores in our region to try the new items!
Dairy Management Inc.’s Paul Ziemnisky details how the chain is selling more dairy in this clip:
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.