As part of ADA North East’s effort to keep dairy at the forefront of the virtual Pennsylvania Farm Show, our Undeniably Dairy Shake-Off Milkshake Contest drew nearly 4,000 votes.
The winner – chosen from among six media teams - was Team PA Live! from WBRE in Wilkes-Barre – Haley Bianco and Chris Bohinski with their Merry Moo milkshake made with milk, strawberry ice cream, celebration cake ice cream and strawberry syrup.
ADA North East staff member and nutrition expert LaChell Miller was interviewed on the station by the winning news anchors, providing an overview of ADA North East promotion and nutrition efforts.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.