Chocolate milk is the official beverage of the state championships of the New York State Public High School Athletic Association, or NYSPHSAA. As part of our “Refuel with Chocolate Milk” sponsorship at the track, baseball, softball, lacrosse, tennis and golf championships this spring, nearly 4,000 athletes benefited from chocolate milk’s recovery assets.
The sponsorship also included digital and print refuel messaging, along with public service announcements encouraging athletes and fans to drink chocolate milk. In addition, 7,700 New York coaches and athletic directors also get year-round dairy nutrition information to share with student athletes.
In total, each year across the region we sponsor:
* 135 high school sports state championships
* 50,000 athletes refuel with chocolate milk
* Nearly 15,000 coaches and athletic directors get year-round nutrition information
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.