The Bitler family of Vista Grande Farms, Fleetwood, Pa., and the Gehringer family of Four Springs Farms, Kutztown, Pa., can now be seen in the dairy case at 18 Acme stores in southeastern Pennsylvania. As part of American Dairy Association North East’s “Farm to Table” campaign that helps consumers connect with where their milk comes from, the families are featured in signage throughout the dairy aisle. Sixteen additional Acme stores will also receive the signage that also features “Choose PA Dairy,” a campaign that reminds shoppers they’re buying locally produced milk.
The Farm to Table campaign is part of ADA North East’s Dairy Aisle Reinvention (DAR) program – and more than 455 stores across the region feature different farm families. Through DAR, we can incorporate merchandising techniques such customized signage to highlight the real dairy in the dairy case and provides nutrition and product use ideas – all tactics to help shoppers have a positive experience when in the dairy aisle. Retailers report significant sales growth after program implementation.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.