Photo caption: PA Agriculture Secretary Russell Redding (standing) joined milkshake contest judges ADA North East board member Jennifer Heltzel, Pennsylvania Alternate Dairy Princess Denae Hershberger and ADA North East Board member Vernon Horst. ABC27 was the winning team.
ADA North East wrapped up an action-packed week with dairy at the forefront reminding the nearly 500,000 Farm Show visitors of the important role the industry plays in their lives and in their local communities. We racked up numerous dairy farmer media interviews, thousands of face-to-face consumer interactions at Destination Dairy and the Calving Corner, more than 8,500 photos taken with the Undeniably Dairy milk glass, and celebrated $162,500 raised for Fill a Glass with Hope® that has already distributed 14 million servings of milk to those in need.
Undeniably Dairy Shake-Off
The week capped off with the third annual Undeniably Dairy Shake-Off. The fun contest featured local media personalities who developed their own milkshake recipes and prepared them live onstage.
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Butter Sculpture Deconstruction
Dauphin County 4-H members helped deconstruct the annual butter sculpture on Sunday. The nearly 1,000 pounds of Land O’Lakes-donated butter went to Reinford Farms in Mifflintown, Juniata County, to be recycled in its methane digester and used to power their farm.
By promoting the recycling message with media, consumers are reminded that dairy farmers are committed to environmental stewardship year-round, and by using modern technology they are benefiting their local communities.
Photo captions: Dauphin County 4-H’ers deconstruct the butter sculpture while dairy farmer Brett Reinford gives a media interview about the recycling process.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.