More than 14,000 students tuned in for the three live, real-time virtual farm tours conducted by ADA North East this spring, plus thousands of additional students are expected to view the recorded tours.
“The virtual farm tours were an awesome opportunity to share an inside look at a dairy farm to students and teachers that otherwise have very limited direct contact with dairy farming. They especially enjoyed the interaction with the farmer or spokesperson answering the questions they submitted," said Alisha Risser, J-Ali Holsteins, Lebanon, Pa., whose children tuned in for the tour grades 4-6 hosted by George Andrew of El-VI Farms, LLC, Newark, N.Y.
“There is a lot of good curiosity from the public of how dairy farmers do what they do and why they do it. The virtual farm tour was a great opportunity to share information in a fun, educational way.” – Alisha Risser
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.