Interested in learning tried and true tactics to hosting virtual farm tours? ADA North East and Dairy Management, Inc., have resources to help dairy farmers prepare for and execute successful educational experiences for non-farm audiences.
ADA North East hosted an online training seminar that covered topics related to pre-tour considerations, equipment suggestions, media platform options, and ideas to celebrate June Dairy Month. To access the video recording, contact Emma Andrew-Swarthout for the link.
When planning a tour, the main messages to consider sharing are animal care and the environment, and how high-quality milk is produced on the farm.
DMI featured ADA North East’s virtual farm tour program in a recent Hoard’s Dairyman article, as an example of a successful program. Our tours have racked up more than 206,500 views – a jump from the initial 23,000 views in the three-season series before the quarantine began.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.