The outgoing New York State Dairy Princesses, from left to right: Alternate Erin Armitage, Princess Natalie Vernon and Alternate Rachel Rouland.

Thirteen county dairy princesses will vie for the title of New York State Dairy Princess on February 16, at 6 p.m. The pageant will be broadcast virtually on ADA North East social media channels.

“While we can’t gather in person to support our young dairy advocates this year, we encourage all dairy enthusiasts to join us virtually,â€_x009d_ said American Dairy Association North East CEO Rick Naczi. “We’ll celebrate the creative ways they adapted in this unprecedented year to reach thousands of consumers through school programs, retail visits and milk distributions.â€_x009d_

American Dairy Association North East will provide a dairy checkoff update video to show how its programs are increasing demand and sales of milk and other dairy products, while building trust among the consumers.

For more information, contact Dawn Houppert at or at 315.472.9143.