Baking and cooking food items, including dairy, saw a resurgence in sales during the pandemic, as reported by Dairy Management Inc., through IRi Data Reporting. With 85% of consumers preparing more than 70% of their meals at home, especially younger consumers like Millennials and Generation Z, dairy items seeing a boost are:

  • Natural cheese +20%
  • Butter +19%
  • Cream Cheese +19%
  • Sour cream +14%

In comparison, in 2019, 52% of families’ total food spending was away from home. However, consumer mobility – a key factor in at-home versus away-from-home consumption – will likely increase this year as COVID-19 vaccination distribution accelerates.

ADA North East continues to track these consumer trends, and is developing programs to keep dairy sales growing and building trust in our farmers, including:

To learn more about ADA North East programs, visit