A sports drink that is 97 percent dairy, that aims to compete nationally against leading brands, was recently launched with support from dairy farmers through checkoff and industry support. The lactose-free, shelf stable product from GoodSport delivers three times the electrolytes and 33 percent less sugar than traditional sports drinks.

“GoodSport carries dairy’s healthy halo,â€_x009d_ said Pennsylvania dairy farmer and ADA North East board member Marilyn Hershey, who serves as chair of DMI. “It not only offers delicious refreshment and nutrition from dairy, but it supports our industry’s sustainability mission. This is giving people a new way to talk about milk and that’s exciting for dairy farmers.â€_x009d_

This month the drink will be available online on Amazon.com and at goodsport.com, with broader retail distribution planned for later in the year.