Milk is for everyone! Dairy farmers and ADA North East recognize this and are working to expand its cultural diversity marketing.

Hispanic marketing outreach includes our Leche Autentica website page and Facebook, Instagram and Pinterest accounts that engage Spanish-speaking consumers across the region. The content focuses on two calls to action for consumers – build trust in dairy producers and products through nutrition, sustainability and animal care education: and increasing dairy consumption by providing recipes, videos and influencer content.

Outreach results include 24.3 million impressions and 223,000 engagements!

ADA North East is also working with influencers of different ethnicities builds confidence in dairy. These influencers, who have a social media following of nearly 650,000 followers, appeal to diverse subgroups directly; reach broader, more defined audiences; and create more authenticity and reliability within our campaigns.