ADA North East is getting dairy checkoff news to dairy farmers in a new way this year – through the live online broadcast of all breed shows for the All-American Dairy Show next week in Harrisburg, Pa. The livestream will be available on the All-American Dairy Show Facebook page.

“Sponsoring the live coverage of the All-American Dairy Shows is a different way for us to reach dairy farmers with our dairy checkoff messages, knowing that there will be more people tuning into the shows online rather than in person,” said ADA North East CEO Rick Naczi. “We encourage farmers from our six-state region to look for video clips during the broadcasts to learn more about their checkoff investment.”

The videos will air approximately five times per day from Monday, September 20 – Wednesday, September 22, during the live broadcast of the three-day show. Each clip features a different segment of ADA North East checkoff programs – virtual farm tours, school nutrition programs, retail sales and consumer education efforts. ADA North East will also have a booth in the exhibit area of the complex with promotional items and printed checkoff materials.

Additionally, dairy checkoff partner Domino’s is sponsoring pizza for the youth exhibitor networking event of the Premier National Junior Events, held as part of the All-American Dairy Show.

For more information about ADA North East’s participation at the All-American Dairy Show, contact ADA North East Director of Industry Relations Amy Leslie at