News media around the region continues to be interested in how local dairy farmers help their cows beat the heat this summer. The media interest is a result of ADA North East pitching the story last week to local media outlets. Hal Adams of Black Brook Farm in Shortsville, N.Y., was interviewed by WROC-TV in Rochester on Monday to explain how he and his wife Kerry are keeping their cows cool.

 Click the play button below to watch the video with Hal Adams: 

Jared Kurtz of Kurtland Dairy in Elverson, Pa., shared his cow-cooling methods on WFMZ-TV in Reading. Kelly Reynolds of Reyncrest Farm in Corfu, N.Y., was featured in an article on the Batavia Daily News this week, as well.

The media and consumers continue to be interested as these are just a few of the one-on-one interviews about the topic. Others from last week included: