During National Dairy Month in June, New York shoppers at Price Chopper/Market 32 stores helped local families in need by raising $23,011, including a $13,661 match from the retailer for the Fill a Glass with Hope® campaign to provide milk for food banks.
Little Falls, N.Y., dairy farmer Jessica Hula of Insight Dairy and New York Agriculture Commissioner Richard Ball participated in a video that reminded shoppers in the chain’s 131 stores to “round up” their change for the cause at checkout.
More than 10,000 half-gallons of milk will be available to 14 foodbanks throughout the region with most being distributed through the Food Bank of Central New York and the Regional Food Bank of Northeastern New York.
“We appreciate Price Chopper’s generous contribution to the campaign this year, knowing families’ food dollars are stretched thin because of the pandemic, and that so many are going without basic necessities like milk,” said ADA North East CEO Rick Naczi.
Fill a Glass with Hope was launched in New York last year with a similar Price Chopper campaign that raised $32,000, including a $10,000 match from the retailer. The program was initiated in 2015 by Pennsylvania dairy farmers to help feed local communities through donations to local food banks.