ADA North East is partnering with the 80 Price Chopper/Market 32 stores in New York to provide fresh milk to local food banks through Fill a Glass with Hope® during June, National Dairy Month.

In-store signage reminds shoppers to “round up” their change at checkout to support children and families in their community. The retailer is also promoting the campaign in their store advertisements and running a dairy social media campaign during June.

Fill a Glass with Hope was launched in New York last year after being initiated by Pennsylvania dairy farmers in 2015 to help feed local communities through donations to local food banks. Price Chopper’s additional 51 stores in Pennsylvania, Connecticut, Massachusetts, New Hampshire and Vermont are also participating in the June campaign.

With nearly 4,000 dairy farms in New York, the industry is essential to the state’s economy, as recognized by New York State Department of Agriculture and Markets Commissioner Richard A. Ball.

“As we all adjust to the impacts of the COVID-19 pandemic, it’s more important than ever to support our dairy farmers, put nutritious food on our tables, and lend a helping hand to our neighbors in need,” said Commissioner Ball. “Donating to the Fill a Glass with Hope campaign will do just that. We encourage everyone to buy a gallon of milk and make a donation to this great cause during Dairy Month.”

Jessica Hula of Insight Dairy in Little Falls, N.Y., serves as a dairy farmer spokesperson for ADA North East for the Price Chopper promotion and reminded consumers about dairy farmers’ commitment to produce a safe, abundant food supply.

“As we continue to navigate through these uncertain times, rest assured we as dairy farmers are essential businesses that are here for you each and every day,” said Hula. “We will continue to produce wholesome, nutritious milk for your family and ours. Know that farmers everywhere are working hard doing everything we can to get our milk to those who are in need.”