ADA North East health professionals recently facilitated a webinar for 50 registered dietitians from ShopRite, the largest retail grocery chain in the northeast, to provide how-to training for culinary demonstrations that highlight dairy. Retail insights show that product demonstrations can lead to incremental sales. The dietitians reach nearly 25,000 consumers each month through the retailer’s Well Everyday program, making them an influential resource for shoppers at the store level.
ADA North East enlisted former ShopRite dietitian and spokesperson Julie Harrington to lead the “Culinary Edutainmentâ€_x009d_ webinar to promote dairy products in their in-store education efforts.