To retain drive-through sales at Taco Bell during COVID-19, dairy checkoff helped Taco Bell develop to-go meal kits— each containing 11 ounces of cheese which is more than a large pizza.

Taco Bell also launched its first dairy-based beverage, the Pineapple Whip, whose recipe was developed with the help of dairy checkoff.

Also, with unemployed families on restricted budgets in mind, the chain offered free “Taco Tuesdays.â€_x009d_ Visit one of the nearly 550 Taco Bell stores in our region to try the new items!

Dairy Management Inc.’s Paul Ziemnisky details how the chain is selling more dairy in this clip: