MIDDLETOWN, Md. (April 14th) – In the weeks ahead of Mother’s Day, Maryland Dairy Princess Ella Fell and her mother, Valerie Fell, of Middletown, Frederick County, are seeking support for families in need through the Fill A Glass with Hope® campaign.

The American Dairy Association North East is partnering with Shoppers Food to raise funds for local food banks to purchase milk. Customers at any of Shoppers Food’s locations throughout Maryland, Northern Virginia and the District of Columbia can donate $1, $3 or $5 at check out through May 15th.

“Milk is one of the most requested items at food banks, but least donated due to its perishability,” Fell said. “As a dairy princess, I want to make sure all families have access to the 13 essential nutrients in milk. The Fill A Glass with Hope® campaign helps put milk on the table in every home.”

“Milk is a top source of calcium, potassium and Vitamin D in the American diet, and these are especially important for development and growth in children,” said LaChell Miller, Director of Health & Wellness at American Dairy Association North East.

Fill a Glass with Hope® is a joint effort between the American Dairy Association North East, dairy farmers, agriculture partners and business leaders to help provide fresh milk to food-insecure families through a network of local food banks. Since 2015, Fill A Glass with Hope® has provided more than 47 million servings of fresh milk to people in need. Shoppers Food has raised more than $285,000 for the Fill A Glass with Hope® campaign.

About Shoppers Food

Shoppers Food is proud to serve the Washington D.C., Baltimore, and Northern Virginia markets. Shoppers Food offers a full-service supermarket with everything consumers have come to expect from a grocer while never forgetting our “Everyday Low Warehouse Pricing” roots. Shoppers Food strives to give back to the communities that we serve by actively support organizations annually. For more information, please visit www.Shoppersfood.com.

About American Dairy Association North East

American Dairy Association North East (ADANE) is the local affiliate of the National Dairy Council® and the regional consolidation of three promotion organizations including the American Dairy Association and Dairy Council, Inc., Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program. Committed to nutrition education and research-based communications, ADANE provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Funded by dairy checkoff dollars from nearly 9,000 dairy farm families in New York, New Jersey, Pennsylvania, Maryland, Delaware, and northern Virginia, ADANE works closely with Dairy Management Inc.™ to bring a fully integrated promotion program to the North East region. For more information, visit www.AmericanDairy.com.

This Mother’s Day, Maryland Dairy Princess Ella Fell and her mom, Valerie Fell, are supporting the Fill A Glass with Hope® campaign at Shoppers Food stores. The campaign, in its 10th year, has provided more than 47 million servings of fresh milk to people in need.