Maryland dairy farmer Katie Dotterer-Pyle spoke up for dairy during a live interview and teaser on “Fox & Friends” Monday morning, that has an estimated audience of 2.5 million. The interview portrayed farmers as essential heroes during this pandemic, and anchor Steve Doocy called out that “America’s farmers have risen to the occasion.”
Katie did a great job shining a light on the essential role farmers play today and everyday across the country. She emphasized that farmers rise every day produce nutritious dairy while also coming together to support local communities and make sure that milk and other dairy foods get to those in need. Finally, Katie encouraged people to visit GENYOUth’s website to learn more about and support the dairy community’s efforts in getting school meals to children. They are getting product into the hands of families that need it, especially kids who are missing out on the nutrition they get in school meals.
In the same link as the interview you can see that the segment was immediately followed by an additional mention of Undeniably Dairy and call to action to donate at www.GENYOUthnow.org/donate, and a :30 spot which emphasizes dairy farmers’ essential role and will continue to air across Fox News broadcast and social properties for the next three weeks.
This is another example of your checkoff staffs working together to share the story of dairy farmers and dairy’s essential nutrition in a variety of ways across an array of media channels.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.