American Dairy Association North East is your resource for all things dairy. We have the latest information from MilkPEP, the newest milk promotion toolkits and the best ways to move more dairy. Any questions? Ready to get started?

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2023 Promotions

MilkPEP – Women Marathon Runners

1,400 decals were printed and sent to team to be placed in stores throughout our entire marketing region, not exclusive to NYC market, and athletes travel from all over to participate. Multiple retailers are involved: ShopRite, Tops, Key Food, CVS, Walgreens, Shop n Save, Giant Eagle, Safeway, Acme, Giant Carlisle.

2022 Promotions

MilkPEP – Women Marathon Runners

Partnering with MilkPEP, the retail team is placing 1,200 decals in retail store throughout the ADANE market geared towards Women Marathon Runners to sponsor their upcoming activity.

2021 Promotions

Ongoing – Cross-Merchandising

Place HERSHEY’S® syrup near the milk case to increase sales of milk and ice cream with chocolate syrup.

Got milk advertisement for chocolate milk

Got Milk and “You’re Gonna Need Milk for That” Signage

The newest ‘Got Milk?’ programming and ‘You’re gonna need milk for that!’ offer opportunities to place fun signage near cereal, cookies, Grab and Go cases and more.

A preview screen of the Got Milk video.

Chocolate Milk is the Official Drink of Halloween

Chocolate milk has long been the official drink of Halloween – encouraging parents to fuel their little ones with chocolate milk before they go out trick or treating. Signage for in-store, social posts and e-commerce packages are available.

A frame from the video showcasing "Milk Jug-o Lanterns."