American Dairy Association North East is your resource for all things dairy. We have the latest information from MilkPEP, the newest milk promotion toolkits and the best ways to move more dairy. Any questions? Ready to get started?
1,400 decals were printed and sent to team to be placed in stores throughout our entire marketing region, not exclusive to NYC market, and athletes travel from all over to participate. Multiple retailers are involved: ShopRite, Tops, Key Food, CVS, Walgreens, Shop n Save, Giant Eagle, Safeway, Acme, Giant Carlisle.
MilkPEP – Women Marathon Runners
Partnering with MilkPEP, the retail team is placing 1,200 decals in retail store throughout the ADANE market geared towards Women Marathon Runners to sponsor their upcoming activity.
Ongoing – Cross-Merchandising
Place HERSHEY’S® syrup near the milk case to increase sales of milk and ice cream with chocolate syrup.
Got Milk and “You’re Gonna Need Milk for That” Signage
The newest ‘Got Milk?’ programming and ‘You’re gonna need milk for that!’ offer opportunities to place fun signage near cereal, cookies, Grab and Go cases and more.
Chocolate Milk is the Official Drink of Halloween
Chocolate milk has long been the official drink of Halloween – encouraging parents to fuel their little ones with chocolate milk before they go out trick or treating. Signage for in-store, social posts and e-commerce packages are available.