We work to make sure dairy ends up in every grocery basket. This leads to a higher spend per customer and ultimately improves retail performance. Our creative secondary dairy placements have included:
- Cheese in the meat department (cheeseburgers)
- Cheese with produce (brie and berries)
- Yogurt and whipped cream with berries
- Whipped cream with bakery items
- Shredded cheese with salads
- Butter with seafood
Cross merchandising with front-end coolers and secondary placements has led to a 7% lift in sales for our retail partners.