Our eCommerce program is the latest way that we make the dairy category more modern, shoppable, and profitable. We partner directly with retailers to help improve dairy sales online. And it’s working.
Dairy is currently the second largest department in the eCommerce grocery channel and eCommerce baskets are higher when dairy is in the basket:
Whether it is adding a gallon of milk for the family, string cheese for kids lunches, or greek yogurt for your morning smoothies, we help facilitate creative and innovative online marketing efforts to get more dairy products in online shopping carts, and in real life fridges.
In addition to working directly with retailers on their online seasonal campaigns, we strategically run complimentary paid ads on social media platforms to promote the featured products and drive traffic directly to the retail landing pages.
2024 Retail Programs
- Fuel Their Day with Dairy
- Cottage Cheese
- Lactose Free
- Cinco de Mayo
- Real Dairy, Real Smoothies
- Real Cheese, Real Flavor
Why Retailers Use eCommerce Platforms
*AdAdapted
**Profitero COMO survey June 2023
Instacart eCommerce Platform
Instacart is North America’s largest third-party online grocery platform and they partner with with more than 700 national, regional, and local retailers.
They deliver from over 65,000 stores across more than 5,500 cities. with their delivery service reaching more than 85% of U.S. households.
They target ALL retailers in our market including:
- Tops
- ShopRite
- Wegmans
- Price Chopper
- Hannaford’s
- ACME
- Giant Eagle
- Giant
- Stop-n-Shop
- Key Food
- Save-A-Lot
- Whole Foods
- Aldi’s
- BJ’s
- Costco
- Sam’s
- and more!
2023 Results
Attributed Sales: $4,485,896
Impressions: 22,436,226
Return on Ad Spend (ROAS): $18