As consumers continue to blend online and in-store shopping, eCommerce has become an important growth opportunity for the dairy category. Our program helps retailers strengthen the digital dairy experience by connecting shoppers with relevant products and occasions throughout the path to purchase — from everyday nutritional benefits, to meal solutions, healthy snacking, and seasonal moments.
2025 Growth
We increase dairy visibility, drive shopper engagement, and create opportunities to showcase dairy through relevant solutions, including bundles and meal occasions.
Through these omnichannel promotional tactics:
- Retailer websites
- Retailer apps
- Off-site digital ads
- CPG partnerships
- Retailer social media
- In-store signage
- In-store displays
Partnering directly with retailers and CPG companies help support dairy growth across both digital and in-store channels. Strengthening the dairy experience and connect shoppers with dairy products.
Retail Programs Examples
