Fuel Up, is an in-school nutrition, health and wellness initiative created by the National Dairy Council in collaboration with local dairy associations such as American Dairy Association North East and dairy farmers. 

Fuel Up teaches students to get 60 minutes of physical activity every day and fuel up their bodies with nutrient-rich foods like dairy, fruits, vegetables, whole grains, and lean proteins. These healthy habits are reinforced through point-earning activities, events, and student leadership. 

Educational Resources

Challenge Center

Join the Movement

Sign up to be a program advisor today!

Sign Up Here
Kid jumping over hurdles

How it Works

An adult – often a teacher, school nutrition or wellness coordinator signs up as the Program Advisor for the school. Program Advisors then form a team of students to lead the way on healthy changes around school.  The program Fuel Up Playbook encourages the team to complete a project to increase healthy eating at school as well as increase physical activity.

Contests keep students engaged and help your school earn extra prizes and recognition, including events featuring NFL and WNBA player visits and more. Encourage your students to enroll here.

Throughout the school year, there are opportunities to apply for funds to implement these projects at your school. You can find out more about funding opportunities here.