Dairy Checkoff Programs to be Featured During Virtual Dairy Summit

Author: Jean Kummer | January 14, 2021

Dairy Checkoff Programs to be Featured During Virtual Dairy Summit

Interested in learning more about hosting a farm tour, or talking to consumers and the media about dairy farming? Want to learn more about dairy checkoff efforts – locally and nationally? ADA North East and Dairy Management Inc. (DMI) are offering presentations on these topics during the annual Pennsylvania Dairy Summit hosted by the Center for Dairy Excellence, being held virtually February 8-11. 

Dairy Checkoff leaders including DMI President Barb O’Brien and ADA North East CEO Rick Naczi will present “What has Dairy Checkoff Done for You Lately?” on Wednesday, Feb. 10, from 1-2 p.m. 

ADA North East sessions include: 

  • Monday, Feb.8, from 11:45 a.m. – 12:30 p.m. - “How to Host a Virtual Farm Tour” 
  • Tuesday, Feb. 9, from 11:45 a.m. – 12:30 p.m. – “We’re in the News: Preparing for Media Interviews” 
  • Wednesday, Feb. 10, from 11:45 a.m. – 12:30 p.m. – “Talking the Talk: How to Communicate with Consumers” 

REGISTER for the Dairy Summit and the ADA North East sessions here.


About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.