Dairy Checkoff Responds to the Change in Marketplace Amidst Coronavirus Pandemic

Author: Administrator | March 18, 2020

American Dairy Association North East has immediately shifted its focus to help our dairy farmers, industry partners, local communities and staff during this time of uncertainty related to the Coronavirus pandemic.

One key area of focus is aggressively promoting our educational goals, one of which is assuring students have access to meals during school closings. We are actively compiling and updating a list of school districts that are providing meals across our six-state region. 

Each district is handing food distribution differently, but rest assured, milk and dairy foods are being included as part of the meals. Send us the link of your local school district’s distribution site if it’s not already on the list.

Our youth programs team is reaching out to local anti-hunger organizations to determine ways to assist in addressing the anticipated increased demand for food through food banks.

About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.