This week, dairy farmers Jason and Lisa Mesch and their children from JLM Dairy in Collins, New York, attended the Fuel Up to Play 60 Touchdown Event in Buffalo. Dairy farmer Claire Burdette from Mercersburg, Pennsylvania, participated in the Touchdown Event in Baltimore.
Schools reaching the “touchdown school” status are awarded prizes like trips to football stadiums and other events, and our farmers participate to help kids make the connection from farm-to-food in support of our school breakfast programs.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.