Pennsylvania princesses and alternates visited Gro-Lan Farms, owned by the Grove family, in Shippensburg, Pennsylvania, as part of the dairy princess seminar.
ADA North East staff conducted training workshops for dairy princesses in Maryland, New York and Pennsylvania. More than 80 county princesses, alternates and young promoters gained knowledge about dairy checkoff, answering tough questions, and social media do’s and don’ts. Participants also learned about the promotion strategies in place by ADA North East and how local promotions reinforce dairy checkoff’s consumer reach in schools, retail and through social media.
Ellie Feaga of Woodbine, Maryland, was selected as the 2019-2020 Maryland State Dairy Princess, at the conclusion of the seminar. Kylan Keehan of Bel Air, Maryland, was named Alternate Dairy Princess.
New York dairy princesses received a checkoff update from CEO Rick Naczi.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.