Dairy’s Role in School Breakfast Gets Major Media Pick-Up on Buffalo News Stations

Author: Jean Kummer | March 11, 2021

Dairy’s Role in School Breakfast Gets Major Media Pick-Up on Buffalo News Stations

Dairy farmers partnered with Buffalo Public Schools to highlight dairy’s role as a healthy and nutritious school breakfast option during eight live broadcasts on Buffalo’s WIVB on Tuesday, in celebration of National School Breakfast Week (March 8-12). In total, Tuesday’s news clips received 15 placements and more than 20 minutes of airtime. 

Because school meals sell more milk, cheese and yogurt, ADA North East facilitated the media opportunity. We worked with the school district’s Food Service Director Bridget O’Brien-Wood who spoke on behalf of dairy farmers about the importance of school breakfast and dairy, and what the district has done in the past 12 months to continue feeding students throughout the pandemic.
This morning, ADA North East and O’Brien-Wood teamed up again with more news coverage from Buffalo’s WKBW-TV with four additional live interviews.
The district’s “Farm to School to You” food truck features locally sourced ingredients, including milk, yogurt, and cheese from western New York dairy farms. Smoothies and parfaits made with yogurt, and burritos made with cheese were prominently displayed throughout the entire morning and were available for students.

About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.