Dairy Management Inc., shared the following message on July 15, 2020, regarding quick-serve restaurant chain Burger King’s video about a new burger made from cows on a low-methane diet:
You’ve likely seen Burger King’s announcement from yesterday about the market-testing of a new burger made from cows on a low-methane diet, citing its positive impact on the environment. The National Cattlemen’s Beef Association quickly issued this statement in response, and UC-Davis professor Frank Mitloehner published a series of tweets last night applauding innovations that look to reduce methane but calling out the need for the science to be accurate.
Social and mainstream media reaction to Burger King’s announcement has been mostly negative, including skepticism over the science and confusion about the strategy. From a dairy perspective, we are focused on sharing the facts behind cows and methane, and farmers’ commitments to the environment. Immediate actions include:
- Media outreach and paid content that conveys the facts about cows and methane and the differences between various forms of greenhouse gas based on peer-reviewed research
- Scientific review and perspective on the research methodology and scientific data used by Burger King
- Coordination with our counterparts across ag, including Animal Ag Alliance, USFRA and NCBA, to align on collaboration opportunities to set the record straight
- Outreach to Burger King and other key customers to share the essential role dairy farming plays in sustainability and to highlight the ongoing commitment farmers have to taking care of the land and animals, and progress to date
We will continue to monitor this situation and provide updates as appropriate.
If you have any questions, contact Beth Meyer, Director of Consumer Confidence at American Dairy Association North East at firstname.lastname@example.org.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.