Keeping shoppers in the dairy aisle by providing the most positive shopping experience possible is the key goal of ADA North East’s Dairy Aisle Reinvention program, which in turn maintains and grows sales of real dairy milk. Our efforts are paying off! By working with local retailers, we are contributing to a 5.6% national increase in milk sales for 2021 as compared to the same time last year, according to Dairy Management Inc.
Dairy Aisle Reinvention programs incorporate merchandising techniques such as customized signage to showcase the real dairy in the dairy case, features local farm families to make the connection to where the milk comes from, and provides nutrition and product use ideas. Retailers report significant sales growth when these programs are implemented.
Dairy farmers are encouraged to seek out and speak with the dairy case managers if they see a problem, and to let ADA North East staff know of their concerns.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.