During National School Breakfast Week last week, four New York schools and one New Jersey school each received a $7,000 breakfast cart through a grant from the PepsiCo Foundation and GENYOUth.
The five schools in the ADA North East territory receiving the breakfast carts will now increase breakfast offerings and student participation and thereby sell more dairy foods in the schools. Nationally, only one percent of students participate in breakfast at school, but when breakfast is offered with the portable carts, nearly 30 percent of students eat breakfast. One cart can supply more than 100,000 breakfast meals in one year, providing students with yogurt parfaits, cheese sticks and assorted milk options.
GENYOUth is the national nonprofit dedicated to creating healthier school communities, whose flagship program is Fuel Up to Play 60 started by the National Dairy Council and the National Football League.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.