As part of ADA North East’s National Dairy Month digital campaign with Price Chopper/Market 32, the retailer featured a Facebook Live interview with New York dairy farmer Lisa Porter of Porterdale Farms in Adams Center.
Our health professional team is also providing social media content for the retailer’s Twitter page to post ’30 Tweets for 30 Days’ during June. The daily tweets highlight the nutrition benefits of milk and dairy products, and help shoppers make connections with the farmers like Porter that produce milk.
ADA North East has a long relationship with Price Chopper, an avid supporter of dairy and many of our programs. For instance, in the past five years it has taken part in efforts to encourage monetary donations earmarked to get milk to food banks – a program that has generated nearly $150,000 in donations, one-third of which has been a direct donation from the chain. The Fill a Glass with Hope® campaign is going strong this month during National Dairy Month.
Did you know one gallon of milk is now produced with fewer resources like land and water, than it was in the past? America’s dairy farmers are committed to feeding their communities while taking care of the planet. ???? #NationalDairyMonth #UndeniablyDairy pic.twitter.com/KWGc5mHK7J— Price Chopper & Market 32 (@PriceChopper) June 12, 2020
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 10,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com or call our Main Office at 315-472-9143.