Virtual Farm Tours Reach Thousands of Consumers

Author: Administrator | April 17, 2019

Virtual Farm Tours Reach Thousands of Consumers

New York students made up 35 percent of the more than 14,800 students from 853 classrooms in 428 schools who tuned in for the three live, real-time and recorded virtual farm tours conducted by ADA North East this spring. Participants were from 29 states, the District of Columbia and Australia.  

Two tours were hosted by New York dairy farmers - grades 4-6 hosted by George Andrew of El-VI Farms, LLC, Newark, and grades Pre-K-3 hosted by Nate Chittenden of Dutch Hollow Farm, Schodack Landing.

“At Dutch Hollow Farm, we have always felt a great responsibility to keep our community informed about how we care for our cows and the land, so they will support us a business and as neighbors,” Nate Chittenden. “We have often hosted local schools for tours, so it was great to have the opportunity to take our farm virtual and provide that experience to students and teachers who may otherwise never get to experience a working dairy farm.”

About American Dairy Association North East

American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit