Thanks to a suggestion by dairy checkoff, Weis Markets recently committed to adding single serve milks to deli department two-door coolers in 54 stores – on a permanent basis! Now consumers will have easy access to fresh, cold milk even if they don’t go to the dairy case.
This win is part of ADA North East’s cross-merchandising effort to sell dairy items beyond the dairy aisle in other locations. Before our input, the retailer only offered other beverages in the coolers.
Cross merchandising of dairy in other retail departments is part of ADA North East’s Dairy Aisle Performance Program where our retail team builds long-term relationships with dairy case managers through store visits and audits. Cross merchandising can give up to a 7% boost in sales, and in 2021, our retail team secured 1,628 secondary placements in 689 stores.