Installing new signage to direct shoppers to their favorite products in the dairy case helps contribute to the national 2.5% growth of all dairy sales in the first three months of 2021. Last week, dairy signage was placed in a Weis store in Gap, Pa., as part of dairy farmers’ and ADA North East’s Dairy Aisle Reinvention Program. Local retailers report significant sales growth when the new merchandising techniques are implemented, and local dairy farmers are encouraged to stop by to see their checkoff investment at work.

Installing customized signage to showcase the real dairy in the dairy case and installing cheese pushers and yogurt dividers keep products organized and easy to find. Some installments feature local farm families to help make the connection to where the milk comes from, and also by providing nutrition and product use ideas, shoppers spend more time and dollars in the dairy aisle.