In a “Fox & Friends live interview and teaser on Monday morning, an estimated audience of 2.5 million learned about the essential role dairy farmers play today and everyday across the country. In the interview representing the nation’s dairy farmers, Maryland dairy farmer and former ADA North East employee Katie Dotterer-Pyle portrayed farmers as essential heroes during this pandemic, and anchor Steve Doocy called out that “America’s farmers have risen to the occasion.â€_x009d_
The interview emphasized that farmers rise every day produce nutritious dairy while also coming together to support local communities and make sure that milk and other dairy foods get to those in need. Viewers were encouraged to visit GENYOUth’s website to learn more about and support the dairy community’s efforts in getting school meals to children. They are getting product into the hands of families that need it, especially kids who are missing out on the nutrition they get in school meals
In the same link as the interview you can see that the segment was immediately followed by an additional mention of Undeniably Dairy and call to action to donate at www.GENYOUthnow.org/donate, and a :30 spot which emphasizes dairy farmers’ essential role and will continue to air across Fox News broadcast and social properties for the next three weeks.
This is another example of your checkoff staffs working together to share the story of dairy farmers and dairy’s essential nutrition in a variety of ways across an array of media channels.