Dairy farmers from across the country – including the ADA North East region – can be heard on Your Dairy Checkoff, a new monthly podcast to showcase how checkoff programs are collaborating to build dairy sales and trust in today’s changing marketplace. ADA North East President Audrey Donahoe of Clayville, N.Y., will be featured on Episode 2 next month.
Each episode will be hosted by dairy farmers or industry experts. Listeners will hear conversations focused on local, national and global dairy promotion, including consumer research, dairy nutrition, science and issues updates. Farmers will help guide the selection of topics through their feedback.
The first episode, “Reaching Gen Z: Through the World of Gaming,” features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23).
Future episodes will highlight innovative partnerships with schools that focus on keeping milk top of mind for students; how the checkoff is providing consumer insights to partners to lead product innovation in the pizza category; and how farmers are leveraging their Fuel Up to Play 60 partnership with the National Football League to showcase the importance of dairy nutrition and daily exercise.
You can subscribe to the Your Dairy Checkoff podcast on platforms, including Stitcher, Spotify and iTunes. For more information or to provide feedback about the episodes, please visit dairycheckoffpodcast.com.