ADA North East partnered with Price Chopper/Market 32 for a Fill a Glass with Hope® campaign during National Dairy Month that raised $14,365 which includes a $5,000 match from the retailer. Shoppers “rounded up” their change at checkout to help local food banks secure milk for local families in need.
Little Falls, N.Y., dairy farmer Jessica Hula and New York Agriculture Commissioner Richard Ball participated in a video to promote the campaign.
Fill a Glass with Hope was initiated by Pennsylvania dairy farmers in 2015 and launched in New York last year to help feed local communities through donations.