Dairy farmers are getting the Refuel with Chocolate Milk message to thousands of high school athletes, coaches and fans virtually with a 30-second ad that runs through June on the National Federation of State High School Association (NFHS) Network.
Watch the ad:
The NFHS network, an online live and on-demand video streaming service that covers regular season and postseason sports, will show the ad during all games broadcast from ADA North East’s six states. The ad will also run on the Pennsylvania Cable Network’s coverage of the Pennsylvania Interscholastic Athletic Association spring state finals.
This viewing platform has become essential as the number of fans allowed to attend games has been limited due to the COVID pandemic.
Developed by MilkPEP, the ad highlights a study initiated by regional dairy checkoff organization Dairy MAX, that shows high school athletes recover faster when they refuel with chocolate milk. ADA North East customized the ad to include our website and sports nutrition contact information.