The consumer-facing video series, “This American Dairy Farmer,” developed by ADA North East that has more than 1.5 million views, continues to generate even more positive publicity for dairy farmers in local media.

The episode “Social Media Mavens Ag-Vocate for Dairy” that featured sisters Claudia and Evelyn Leubner of Maple Lane Farms in Marietta, N.Y., was promoted to local media by ADA North East. Their story was then picked up by Spectrum News in Central New York, Albany, Rochester and Buffalo and ran more than 30 times on Thanksgiving Day! The Leubners also posted the episode to their YouTube channel and received more than 44,000 views.