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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

Showing Dairy Managers How to Keep Dairy Cases Clean, Cold and Well-Stocked is Critical to Increasing Sales
Showing Dairy Managers How to Keep Dairy Cases Clean, Cold and Well-Stocked is Critical to Increasing Sales

ADA North East’s retail team works closely with local retail ...

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Chocolate Milk: the 2021 Official Drink of Halloween
Chocolate Milk: the 2021 Official Drink of Halloween

Celebrate Halloween by participating in the 2021 Chocolate Milk: Official ...

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Hot Chocolate Milk Program Provides Student-Friendly Options – Increases Total Milk Sales in Schools
Hot Chocolate Milk Program Provides Student-Friendly Options – Increases Total Milk Sales in Schools

Keeping students excited about school meals served with milk is ...

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Adopt-a-Cow Enrollment Extended – Program Teaches Students about Where Milk Comes From
Adopt-a-Cow Enrollment Extended – Program Teaches Students about Where Milk Comes From

Enrollment has been extended through September 25, for the new ...

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Get the Facts! Dairy Checkoff News to be Shared During All-American Dairy Show Livestream
Get the Facts! Dairy Checkoff News to be Shared During All-American Dairy Show Livestream
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Noblehurst Farms to Recycle Butter from New York State Fair Butter Sculpture
Noblehurst Farms to Recycle Butter from New York State Fair Butter Sculpture
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Retail Dairy Sales Show Growth Thanks to Secondary Placement of Dairy Products
Retail Dairy Sales Show Growth Thanks to Secondary Placement of Dairy Products

Placing dairy products in new locations with other food items ...

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Maryland Dairy Industry Showcased at State Fair with Undeniably Dairy Shake-Off and U-Learn Dairy Stations
Maryland Dairy Industry Showcased at State Fair with Undeniably Dairy Shake-Off and U-Learn Dairy Stations

Maryland dairy farmers are well represented at the Maryland State ...

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State Fair Dairy Day Delivers Milkshakes, Media Stories and Memories!
State Fair Dairy Day Delivers Milkshakes, Media Stories and Memories!

Dairy Day at the New York State Fair on Thursday ...

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Redner’s Retail Campaign Cross-Merchandises Milk and Dairy Foods to Boost Dairy Sales
Redner’s Retail Campaign Cross-Merchandises Milk and Dairy Foods to Boost Dairy Sales

As part of a new “Back to School, Back to ...

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