A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.
We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.
It's a partnership with one goal in mind: Making every drop count.
As summer marches on, ADA North East continues its ‘Fun on the Farm’ series to highlight local dairy farmers, racking up 2.2 million views since launching in March.
Since the COVID-19 pandemic began in mid-March, the ADA North East retail team has visited 1,200 stores to help stock nearly 145,000 units of milk, cheese and yogurt – more than 113,000 of which were milk.
Thousands of New York families received 38,250 gallons of milk this week.
ADA North East Staff helps New York retailers stock over 109K units of dairy
Students in Rochester, New York City and Yonkers — school districts that have the highest student populations — will have access to meals that include dairy via the Summer Meals program.
Families within the ADA North East region received nearly 218,500 gallons of milk thanks to collaborations between ADA North East, local dairy companies and local community groups.
Summer Meals ensure students have access to school meals that include dairy.
Dairy farmers interested in helping coordinate a large local milk drive can sign up to receive support and information.
Taco Bell launches dairy-based beverage
Dairy farmer Allison Akins joined ADA North East nutrition specialist Michelle Barber in a Facebook Live interview with Weis Markets’ Registered Dietitian Beth Stark.