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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

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‘Fun on the Farm Series’ Viewed 2.2 Million Times
July 02, 2020
‘Fun on the Farm Series’ Viewed 2.2 Million Times

As summer marches on, ADA North East continues its ‘Fun on the Farm’ series to highlight local dairy farmers, racking up 2.2 million views since launching in March.

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Keeping Dairy on Grocery Stores Shelves is Top Priority — Before and During a Pandemic
July 02, 2020
Keeping Dairy on Grocery Stores Shelves is Top Priority — Before and During a Pandemic

Since the COVID-19 pandemic began in mid-March, the ADA North East retail team has visited 1,200 stores to help stock nearly 145,000 units of milk, cheese and yogurt – more than 113,000 of which were milk.

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38,250 Gallons of Milk Distributed to New York Families Last Week; 140,000 Gallons in June
June 30, 2020
38,250 Gallons of Milk Distributed to New York Families Last Week; 140,000 Gallons in June

Thousands of New York families received 38,250 gallons of milk this week.

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New York Retailers Get a Boost Stocking Dairy Shelves During Pandemic
June 30, 2020
New York Retailers Get a Boost Stocking Dairy Shelves During Pandemic

ADA North East Staff helps New York retailers stock over 109K units of dairy

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Millions of New York Students to Gain Access to Milk and Meals this Summer
June 30, 2020
Millions of New York Students to Gain Access to Milk and Meals this Summer

Students in Rochester, New York City and Yonkers — school districts that have the highest student populations — will have access to meals that include dairy via the Summer Meals program.

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Nearly 218,500 Gallons of Milk Distributed to Local Families in June
June 30, 2020
Nearly 218,500 Gallons of Milk Distributed to Local Families in June

Families within the ADA North East region received nearly 218,500 gallons of milk thanks to collaborations between ADA North East, local dairy companies and local community groups.

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ADA North East Helping Students Gain Access to Milk and Meals this Summer
June 30, 2020
ADA North East Helping Students Gain Access to Milk and Meals this Summer

Summer Meals ensure students have access to school meals that include dairy.

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ADA North East Coordinates Distribution of More than 200,000 Gallons of Milk During June — Milk Drives in Pennsylvania and New York this Week
June 26, 2020
ADA North East Coordinates Distribution of More than 200,000 Gallons of Milk During June — Milk Drives in Pennsylvania and New York this Week

Dairy farmers interested in helping coordinate a large local milk drive can sign up to receive support and information.

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Taco Bell Increases Cheese Use, Adds New Dairy Item to Menu During COVID-19
June 26, 2020
Taco Bell Increases Cheese Use, Adds New Dairy Item to Menu During COVID-19

Taco Bell launches dairy-based beverage

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Lisbon, N.Y., Dairy Farmer Demonstrates Dairy Recipes on Weis Facebook Live Broadcast
June 24, 2020
Lisbon, N.Y., Dairy Farmer Demonstrates Dairy Recipes on Weis Facebook Live Broadcast

Dairy farmer Allison Akins joined ADA North East nutrition specialist Michelle Barber in a Facebook Live interview with Weis Markets’ Registered Dietitian Beth Stark.

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