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Checkoff News

Stay up-to-date with the dairy industry and the latest news from your local checkoff.

A whole lot goes into every single drop of milk. That's why, at the dairy checkoff, we believe every drop of milk is essential. And it doesn't matter if that drop becomes a glass of milk, or cheese, or yogurt, or ice-cream, or something completely new and amazing that the world hasn't seen yet, it's all still essential.

We're here to make sure dairy will always matter. With research and innovation and marketing programs, we give support and tools to farmers to make dairy relevant in today's ever-changing environment. To help ensure the results of your hard work are valued today and for years to come.

It's a partnership with one goal in mind: Making every drop count.

What Should You Say to Consumers about Dairy Amidst COVID-19 Concerns?
What Should You Say to Consumers about Dairy Amidst COVID-19 Concerns?

Eating a balanced diet with a variety of foods to get essential nutrients is important to help maintain a healthy immune function.

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National Ag Week Takes on a Different Look During COVID-19 Pandemic
National Ag Week Takes on a Different Look During COVID-19 Pandemic

A Message from American Dairy Association North East Chairman Rich Byma, Sussex, New Jersey Dairy Farmer

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‘Farm Fun with Farmer Katie’ Provides At-Home Students with Online Dairy Education Options
‘Farm Fun with Farmer Katie’ Provides At-Home Students with Online Dairy Education Options

View daily videos with dairy farmer Katie Dotterer-Pyle featuring different on-farm topics

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Tips to Keeping Dairy Farm Families, Employees Safe During the Coronavirus Pandemic
Tips to Keeping Dairy Farm Families, Employees Safe During the Coronavirus Pandemic

Free resources from Center for Dairy Excellence and New York Center for Agricultural Medicine and Health

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Dairy Checkoff Responds to the Change in Marketplace Amidst Coronavirus Pandemic
Dairy Checkoff Responds to the Change in Marketplace Amidst Coronavirus Pandemic

ADA North East shifts focus to help our dairy farmers, industry partners, local communities and staff amid Coronavirus pandemic.

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Active on Social Media? Consider These Tips During this Challenging Time
Active on Social Media? Consider These Tips During this Challenging Time

There’s now a larger audience of families looking for interesting, educational material to pass the time over the next several weeks.

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New York High School Athletes Reach Peak Performance with Milk
New York High School Athletes Reach Peak Performance with Milk

Milk is helping fuel hundreds of high school athletes at the New York State Public High School Athletic Association championships.

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Community Collaboration Builds Consumer Confidence in Dairy
Community Collaboration Builds Consumer Confidence in Dairy

ADA North East is working to promote community collaboration to achieve mutually positive environmental conditions for farms, communities and watersheds.

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ADA North East Brings Breakfast Opportunities to 200,000 Maryland Students
ADA North East Brings Breakfast Opportunities to 200,000 Maryland Students

With more than 200,000 Maryland students not partaking in school breakfast, the opportunity is great to provide milk, cheese and yogurt through the Breakfast After the Bell program

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New Breakfast Carts Sell More Dairy in Schools, Give Students More Dairy Choices
New Breakfast Carts Sell More Dairy in Schools, Give Students More Dairy Choices

During National School Breakfast Week, four New York schools and one New Jersey school each received a $7,000 breakfast cart through a grant from the PepsiCo Foundation and GENYOUth.

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